WHEREAS, the Saturday to shop at small businesses between Black Friday and Cyber Monday is a day dedicated to supporting small businesses in the State of Nevada and nationwide; and

WHEREAS, in support of Small Business Saturday, Shop Small Nevada - Nuestra Familias Compran Aquí, the Nevada Department of Business & Industry, the Latin Chamber of Commerce, and business resource organizations throughout the Silver State, have collaborated to advance small businesses and encourage shopping for small business as advocates for the small business community; and

WHEREAS, creating opportunities to promote and expand small businesses during the holiday season helps to sustain and establish businesses all year long; and

WHEREAS, supporting small businesses helps to invigorate the economy, create employment and keep communities thriving; and

WHEREAS, this initiative to support small business will target radio, television, email, print media, English and Latino media programs and promote this particular Saturday as a day to shop and support small businesses in the Latino and all communities;

NOW, THEREFORE, I, JOE LOMBARDO, GOVERNOR OF THE STATE OF NEVADA, do hereby proclaim November 25, 2023 as

SMALL BUSINESS SATURDAY IN NEVADA